"Live a little on very little!" was the tagline when this malt liquor hit the streets in 1960. Heavily marketed toward African-Americans as a poor man's champagne, Champale is responsible for the widespead appeal of malt liquor today. However, unlike traditional beer, Champale is brewed with yeast strains more commonly found in winemaking and allegedly creates a beverage that can be described as "sparkling and elegant." Champale comes in four varieties: Golden, Pink, Dry and Red Berry.Pink Champale pours like a champagne, quickly fizzing up like soda but leaving no discernable head in the glass. It has an inoffensive fruity aroma and goes down smooth without the burn of traditional street liquor. However, being almost identical in colour to the hideous nightmare that is Strawberry Cisco, I suspect it contains the same cancer-causing dyes as it's psychotic brethren. It should also be noted that the sweet flavour of this stuff is a fairly good indication that a night getting drunk it would lead to one mother of a hangover the next morning. Not being strong enough for the hardcore street crowd, I imagine you would likely find empty bottles of this stuff littering your local teenage drinking spot.
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